What is Email Marketing?

Email marketing is one version of internet marketing, which includes online marketing via websites, social media, blogs, etc. It is similar to direct mail except that instead of sending mail through the postal service, advertisements are being sent electronically through email.

Email Marketing uses email to promote products and/or services. It also develops relationships with potential customers and/or clients.

Email marketing allows companies to continue to inform their customers and tailor their marketing messages to those customers. It's also a great way to cultivate relationships with potential customers, keep all subscribers informed, ensure current customers stay up to date on your brand, offer coupons to encourage customer loyalty, and more!

Advantages of Email Marketing

Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived. But email is also one of the most cost-effective tools available, too. In fact, a 2015 study by the U.K.-based Direct Marketing Association (DMA) found that for every $1 spent, email has an average return on investment (ROI) of $38. For more on the power of email marketing, check out our email marketing statistics by industry.

Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most. Here are some email marketing campaign tips to get started.

Revenue from Email is Less Than 30%?You're Leaving Big Money On The Table

As acquisition costs rise and margins suffer after the iOS 14 uncertainty. Retention is the new CAC. Profiting from your hard-won customers is essential to success. Unfortunately, most retailers miss the mark on email marketing and SMS. Why?

Because they failed to implement an email & sms strategy that captures qualified subscribers, persuade them to become customers one time, then multiple times.

Maybe you’re tired of constant anxiety from a channel that never stops.

Maybe you’re working with an agency that failed to lead the charge.

Or maybe … your in-house jack-of-all-trade employee can't handle everything from social media to content marketing to email marketing well.

Unlike Other Ecommerce Email Marketing Agencies
We've been running multiple 6-7 figure eCommerce brands ourselves since 2017. We realized the importance of email & SMS marketing so we put a lot of work into implementing a system that helped us generate 52% revenue from email for one of our brands (Pretty Neat Creative).

Lots of our eCommerce friends asked us for advice and even to train their in-house employees. Some even requested our services since they do not prefer to manage more employees.

We see the potential of opening an email & sms agency that can deliver real results. Huge Win Media, your retention partner, is born like that.