£12K+
Email revenue
Scaled a UK perfume brand from £2K to £12K+ monthly Klaviyo flow revenue plus £5.8K+ campaign revenue with 6 flows and behavioral segmentation.
A UK perfume brand had a list of 40K+ subscribers but flows pulled just £2K/month. We rebuilt with fragrance-family segmentation (oud, citrus, floral, woody), drove sampling campaigns, and layered a robust VIP track. Monthly flow revenue hit £12K+ within 4 months, with another £5.8K+ from monthly campaigns.