$1.1M
Email revenue
$1.1M BFCM email revenue for a $20M/year personalized gifts brand
Generated $1.1M in 2 months of BFCM + Christmas email revenue for a $20M+/year personalized gifts brand via Klaviyo flow optimization and campaign cadence.
$1.1M
BFCM + Christmas email revenue (2 months)
A $20M/year personalized gifts brand was approaching BFCM with email flows that hadn't been touched in 18 months. We rebuilt 8 flows for holiday traffic patterns and laid down a 6-week campaign sprint with promo-stack tracking. Combined BFCM and Christmas period: $1.1M in email revenue, the brand's best holiday season on email to date.
8
Flows shipped
BFCM + Christmas
Period